Privacy Policy

1. Information We Collect

We collect information you provide directly to us when requesting our services or contacting us. The categories of personal information we collect include:

• Identifiers: First Name, Last Name, Phone Number, Email Address
• Service Details: Car Make, Car Model, Car Year, Requested Service
• Location Information: Your Address or Cross Streets, Zip Code
• Internet & Cookies: Website usage, browsing behavior, IP address

2. How We Use Your Information

• Service Delivery: Provide and improve locksmith services
• Communication: Respond to service requests, questions, and support
• Transaction Processing: Process payments (if applicable)
• Analytics & Advertising: Understand website usage and provide relevant marketing, including Google Analytics and Meta Pixel tracking
• Legal Compliance & Security: Protect against fraud and unauthorized access

3. Data Sharing & Disclosure

We do not sell your personal information. We may share your data only in the following cases:

• Service providers assisting in our operations (payment processors, analytics providers)
• Legal obligations or to protect rights
• With your explicit consent
• For targeted advertising (cross-context behavioral advertising via Google Ads / Meta Pixel), with opt-out available

4. Data Retention

We retain personal information only as long as necessary to provide services, comply with legal obligations, and resolve disputes. Typically, customer data is retained for 7 years after the last service interaction.

5. Data Security

We implement appropriate security measures to protect your information, but no method over the Internet is 100% secure.

6. California Consumer Privacy Rights (CPRA)

If you are a California resident, you have the following rights under the California Privacy Rights Act:

• Right to Know: Request the categories and specific pieces of personal information we collect.
• Right to Delete: Request deletion of your personal information.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt-out of the sale or sharing of your personal information. We do not sell personal information.
• Right to Limit: Limit the use and disclosure of sensitive personal information.
• Right to Non-Discrimination: Not be discriminated against for exercising privacy rights.
• Right to Data Portability: Receive your personal information in a portable format.

7. Do Not Sell or Share My Personal Information

You may opt-out of any sharing of your personal information for advertising purposes or other cross-context behavioral advertising. To exercise this right, please contact us at:

• Email: [email protected]
• Phone: (213) 246-8380

8. Cookie Policy

We use cookies and similar technologies for website functionality, analytics, and targeted advertising:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Google Analytics to understand website usage
• Advertising / Targeting Cookies: Google Ads, Meta Pixel for personalized ads and remarketing

You can manage or decline cookies through your browser settings or our cookie consent banner. Declining cookies may affect website functionality or personalized advertising.

9. Third-Party Services

Our website may include links or scripts from third-party services (Google Analytics, Meta Pixel, advertising networks). We are not responsible for the privacy practices of these third parties. Please review their privacy policies.

10. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we become aware, we will delete it immediately.

11. Changes to This Policy

We may update this policy occasionally. The most recent version will always be posted here with the "Last Updated" date.

12. Contact Information